Doing Business In

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  • Search for innovation

    Search for innovation

    September 25, 2013

    In Chile, open television is still the most relevant medium in terms of nationwide penetration, with a potential reach of 98% over the total population. At the same time, it is the medium with the highest share of ad spend in the local industry (48% of the mix). Companies continue to trust TV as the… Read more

    #America #Chile
    #Guide Chile 2012
  • A variety of voices

    A variety of voices

    September 7, 2013

    Nigeria is home to a vast array of media voices, which are deployed by advertisers, depending on their audience-specific needs. The media in Nigeria reflects the very apparent diversity of its population, very much like many other segments of its society. With over 250 different, and frequently competing ethnic groups, and a size nearly twice… Read more

    #Africa #Nigeria
    #Guide Nigeria 2012